Every month or so I come back and think I should setup a simple website for Ewl. So, I sit down, start to mock something up and get stuck. Stuck on the god damn logo. I just can’t think of anything. I’ve tried a few things and they all suck. (And yes, my brain is wired such that I can’t bring myself to finish the pages without having the missing pieces in place.)
What should a logo for Ewl look like? Should it taste like ham? Smell like roses? I got nothing. Do you have any interesting logo ideas for Ewl?
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
Hehe… Ever since this web 2.0 fashion even I can come up with logos. Yet, this is EWL and we cannot get away with the letters E W L :)
Maybe an illustrations of a couple of widgets can somehow be the logo.
Johnny #5 needs more input: all good logos come from something, so I ask you this…what is the ewl brand? what is the main benefit it offers to the user? what was your vision for it’s creation? these may seem like pie-in-the-sky questions, but the awnsers will give you a solid foundation for creating a memorable, accurate visual representation of what EWL really is.
Let me just take the opportunity to agree with everything Stacy wrote. You can’t make a visual representation of something without understanding what its purpose is.
Hm, all very good questions to which, I have no answers. Nathan might but I don’t.
The main benefits would be easy to use, theme-able, easy to understand, efficient and probably others.
The main over-arching themes during development that we’ve been running with are simplicity and consistency. Keep the widgets simple, their APIs simple and if there are two APIs that should be the same, make them the same.
As for the Ewl brand. Hell I can’t even figure out if it’s EWL or Ewl, heh.
As it’s general purpose, EWL is supposed to make it easy and understandable to design applications that look good, without sacrificing efficiency.
As a physical analogy, you could probably think of EWL as similar to a Lego kit. You can get basic Legos which are just blocks and connectors of varying sizes, or you can get kits that combine complex shapes into larger parts. You can get the same result using either one, but the larger parts from the kit will save a lot of time and probably look better.
I use EWL, Ewl, or ewl, just depends how lazy my pinkies are at the time.